Horng Yeuan has created momentum with its continuous development, and with our commitment for responsibility, and we invite you to witness us reach our newest milestone.

With more than a year of effort and planning, we are aiming for a big, eye-catching launch that will garner months of attention. We are pioneering the creation of the largest electronic commerce platform in the world by incorporating the virtual physical portal powered by vertical integration. Competition is increasing, but we’re confident we will hold a leading position in latest trends and innovation, and will create more opportunities.

To provide a great collector’s space for internet surfers, we created the 7513 (Celebrity) Collection to present the rare, precious, luxurious treasures, antique and artworks in hope of becoming the leader of such platform. Horng Yeuan is on the momentum of continued development, this is our commitment for responsibility, and we invite you to witness our new milestone.


Core Values

7:We SecurE the chances of designers and their Very high quality crEatioNs
5:We Foster ImpressiVE service aimed for the demands of designers and collectors
1:There is but ONE unique piece of designer’s creation
3:Designer’s creaTivity cradled with cHosen wRapping, showing charisma calling for ExcitEment and anticipation

 

Goal

Taiwanese culture combines its Chinese backbone with aboriginal Austronesian as well as modern Japanese and Western culture, creating a cultural polymorphism.
Thanks to its society that values humanism and creativity, new designers continue to emerge, and the capital Taipei City was chosen as the World Design Capital in 2016.

Thanks to the authority’s recent effort in supporting creative culture, and the resources and community visibility obtained, the Designer Tribe (7513 Shopee) was created with the goal of providing a platform for designers to support new ones, and to show designers’ ideas and best works to the world.

We’ve established good communication with official organizations, and have committed to coordinating the joint effort to create an all-win situation.
We start with Taiwan as the foundation, and will aim for pan-Asian and global outreach.


 

About Us

We invite you to take part in the Designer Tribe (7513 Shopee) to realize a global presence.
We have the experience of pioneering in creating the largest electronic commerce platform in the world through incorporating the virtual physical portal powered by vertical integration.
Competition is increasing, but we’re confident we will hold a leading position in latest trends and innovation, and will create more opportunities. 
To provide a great collector’s space for Internet users, we created the 7513 (Celebrity) Collection to present the rare, precious, luxurious treasures, antiques and artwork in the hope of becoming a leader of such platforms. 

With years of operation experience in Taiwan and China, Horng Yeuan leverage its programming and portal operation capabilities to call for joint effort in all operation sites and community marketing in the vertical integration of Taiwanese and Asian design-related industries. These commitments are all aimed at becoming the largest cyber designer platform in Asia.

Horng Yeuan assists designers and boutique businesses in planning the marketing and promotion strategies best fitting the client population and facilitating community marketing and commodity presentation to maximize both brand and commodity exposure.

With the mutual confidence of transaction parties and the leverage on the vertical integration-powered virtual physical platform as foundation, we create the “design collection” to show commitment to increasing public access to fashion and the various interactions between consumers and business owners.


 

Rationale

British Historian Arnold Joseph Toynbee once said that “the nineteenth century belonged to the British, the twentieth century belonged to the Americans, and the twenty first century belongs to the Chinese.” Chinese artifacts will gain more popularity than ever. Ms. SF Hsieh, the president of Horng Yeuan, attended a teatime talk a few experienced old toy collectors two years ago. It was revealed that millions of Chinese artifacts were lost in wars, the Chinese Cultural Revolution, or to thievery and pillaging. History and culture is the basis of ethnicity, and the new generations are rather ignorant toward traditional culture and its conservation. President Hsieh and partners created the 7513 (Celebrity) Collection as the effort to improve public awareness about the educational value and protection of artifact, and to facilitate the flow of Chinese artifacts to where it belonged to re-establish the Chinese cultural excellence. Horng Yeuan was inspired to create a platform for better exposure and outreach of brands and shops.
 

Core Values

“WITS” from “7513” form the core beliefs of Horng Yeuan:

Inspiration: Inspire a passion to respect Chinese traditions
Tenacity: It’s our responsibility to tenaciously live up the expectations
Wholeness: The Mandarin-speaking population is all one family
Sustainability: We’ll sustain the heritage of the five millennia
 

Mission

7513 (Celebrity) Collection is the cyber platform for culture and artworks.

Artworks traded here include: Lithographs, paintings and sculptures, artisan works, Tan-Song porcelain and jade wares, noble/royal jade wares, metal wares, bronze wares, jewels/diamond/emerald, classic furniture, assorted art pieces, other categories including non-material cultural products. Horng Yeuan also provides identification and appraisal with reliable confidentiality and profession.

We will leverage the free market in Taiwan for 7513 (Celebrity) Collection’s strategic advantage as the most reliable antique trading platform in Taiwan, China, Hong Kong and Macao or even as the global leader. This platform will look to outreach to Mandarin-speaking population all over the globe, and even initiate and maintain interaction with Japanese and Western enthusiasts.

Rooted in Taiwan, Horng Yeuan is undividable from traditional Chinese culture. We will work as a Chinese culture “missionary” with our partners to achieve global market entry and monetization of our potential.

The 7513 (Celebrity) Collection is aimed at realizing the all-win benefit as a cultural promoter by presenting traditional Chinese artwork on an open, fair, efficient and high quality trading platform, which will in turn maximize efforts to profiting the owners and collectors, facilitating the backflow of artifact to the Mandarin-speaking countries, supporting new creativity workers, participating in international cultural exchange, and fulfilling social responsibilities. We look forward to build a sustainable cultural business with robust finance to continue the momentum of Chinese culture.

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感謝您的耐心填寫,我們會盡快與您聯絡。

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聯絡資訊

電話:(07) 380-0283

傳真:(07) 380-3300

E-Mail:horngyeuandigital@gmail.com

地址:台灣高雄市三民區民族一路80號8F之4 (50層世貿大樓)